6 Mistakes in Sales

6 Mistakes in Sales 

Many companies allocate a large marketing budget to improve performance
awereness sales while creating the market. But not every effort was
produce results as expected. Moreover, if the salesperson (sales)
not equipped with adequate knowledge as the field, this condition will clear
exacerbate the company's sales performance.

Guidelines about the ways effective sales is very important for companies
because it will give direction to achieve profit. Without guidelines, the large
possibility of error in terms of sales. Gwyn Finnel, consultant
Hoffman Senior Marketing Communication marketing in the U.S. gives guidelines on
errors that occur on the sale. At least there are six common mistakes
on aspects that are often experienced sales company.

1. One Sales Strategy
Marketing Division generally develop sales strategy without input (input) from
Customer. As a result, the concept sale of stand alone and not linked to
customer. Though the sales name must link the customer as
sales targets. Should, of concept and rules related to sales
summarized in the company's sales strategy in linking aspects of the customer,
such as why customers buy the product. Fundamental things
move the customer to consume products became the foundation for the company to
setting the sales strategy. Knowledge about the "soul" can be
made reference weeks to get a profit through the sale in accordance with
customer desires.

2. Mastering No Competition Map
Map of the competition is very important in developing sales strategy. Section,
companies do not walk alone. Besides him, many other companies
engaged in or a similar product that trend happening
competition (competition) business becomes impossible to avoid. Minim
understanding of the company on the map of competition is a major cause significant drop
their sales. Hence, the map of competition into something vital and not
should be left when we set the sales strategy, among other concerns
who the competitor company, which perusahaa position we are, what their advantages and
weaknesses of our product compared to competitors. Another important thing
related to the strategies of competitors. Very good if you know the steps
kompetitior what strategy because then, you can
anticipates an early stage before the competitors in the market response strategies.

3. Motivation Mistakes
Motivation, especially for salespeople (sales), plays an important role. Their
usually overshadowed targets to be achieved so that they only focused
on the products general. They will not be discouraged if the target
reached. Therefore, a supplement salesperson who has a high motivation
is also a prerequisite for achieving set sales targets
because they are capable of performing the task, although shadowed by the target.

4th. Slow Responding Prospects
Sales personnel generally did not control much information about the product.
This condition is further exacerbated by the lack of effort from the company to
provide guidance on sales of products that are needed when dealing
customer is often not fulfilled. Steps to be taken is usually delayed,
when a prospect. Therefore, companies need to equip salespeople
with various information (if necessary training) about priduk so
information needed by customers when it can also be fulfilled so that they
can directly respond to the prospect.

5. Using Generic Message
Generic message, it means information on a product or service is only a little
without detailed explanation. Consequently, understanding the customer about products rose
only slightly. In fact, it takes a lot of info, such as excellence
product, the uniqueness of the product compared to other products and applications. More and more
Found a lot of customer information, the more-kecendrungannya -
interest of the customer to buy.

6. Writing Wrong Message
Sales personnel frequently get from customers complaining about the information
written elusive. For example, writing too much use of the term
technique so as not to understand the customer. A product - a good advantage,
or other unique value - after pouring in the marketing division
a writing (brochures, flyers, banners, etc.) or in the form of drawings and
writing (ad). If the message to be conveyed to the customer through
writing or the ads did not fully understand the customer, then
it will reduce the target, and ultimately affect sales.

Should be, the message is as clear and complete so that the customer can
understand in depth about a product.

(From partisimon.com)